With the introduction of digital into our lives, now internet users can easily access detailed information about brands, communicate with the brands themselves and purchase by reading real user experiences about brands. It is very important to determine a strategy that will represent the brand in digital, create a brand perception in the target audience and attract their attention and maintain communication. It is also extremely important for the brand to protect its reputation in digital with the strategy created and review the positive, negative and neutral comments about the brand in all digital. It is of great importance for the continuity of the brand perception in the user to prepare an action plan regarding the content that may create a negative perception, to take the necessary steps by considering the negative feedbacks from the users, and to inform the user about this issue.
and Reputation
Management
According to statistics, 62% of users change their minds when they read a few negative comments about a brand’s service or product. According to users, the internet is the most reliable source of information about a brand or individual. When looking for local businesses 97% of users read online reviews about these businesses.
As Mucizefikir with our own monitoring tools we examine every produced content or every reference related to your brand on the internet. We identify the areas. Based on these evaluations, we prepare an action plan and train you in order to ensure the continuity of this reputation management.
While we take the necessary actions to delete comments or content that contain spam related to your brand, we also work to provide feedback to positive comments about your brand. After these works, we start to produce content that provides accurate information to users about your brand in order to improve your reputation.
