What Will 2021 SEO Innovations Be?
Search engine optimizations, which are updated every year and organized according to the innovations of the most widely used search engine Google, include new items to be considered in the new year. 2021 SEO innovations updates show that Google artificial intelligence can have a great impact on SEO this year, in addition to elements such as originality, mobile compatibility, and user experience that Google paid attention to in previous years.
In addition, in order for the websites of the institutions to be ranked, they should both follow the new trends and implement the previously determined SEO rules. When there are any deficiencies on their site, both in terms of content and technically, Google detects them and prevents the site from ranking.
What are the 2021 SEO Innovations?
2021 SEO innovations criterias , first of all include the effect of artificial intelligence on rankings. The “RankBrain” algorithm that Google announced a few years ago still plays a very active role in rankings (also known as “SERP”) on its search engine results pages. This artificial intelligence is used to measure how people use websites and how much they interact with parts such as content.
At the same time, it measures the parts of the site in detail, such as how many clicks the site receives and how long time is spent on the site. For this reason, providing users with an easy-to-use website and very useful and user-friendly content on this site will be one of your indispensable needs in order to be a successful site.
Mobile compatibility is one of the most important criteria this year as well. Considering that nowadays it is mostly used on mobile devices, it should be ensured that the site is as successful as the mobile side can be from the user’s point of view during the design phase, and also make sure of the quality of the speed, content, and auxiliary elements such as photos and videos on the site in mobile use.
Voice search technology, the use of which has increased tremendously recently, is thought to have a great impact on SEO. In the researches, it is observed that the number of users who use the voice assistant instead of typing in the search engine has increased tremendously. For this reason, it is a very important point for 2021 SEO works that websites can also stand out in voice searches with new SEO techniques that will adapt.
2021 SEO trends apart from the originality and length of the content, the use of images and videos will become much more important. It is recommended to pay attention to the use of photos and videos that are not copied from another site in the content of the created site. Site owners who focus on voice search and want the artificial intelligence algorithm to see the site as successful should definitely pay attention to this item.
The snippet parts of websites that stand out in search engines bring a serious amount of traffic to your site organically. Creating your snippets that will appear on Google in the form of an itemized flow of information, a question-and-answer format, or an answer to a how-to question; however, if it is desired to be of even higher quality, preparing keyword-focused items such as star-rated review results, pictorial indicators will literally blow your website away in terms of success.
Until now, we knew that SEO compatible content had to be long in order to be successful. However, according to the 2021 trends, it is possible to say that this interval has been extended and new criteria have been created for the content to be much longer and original. In other words, it will be considered as success criteria that the content is 3000 words long, that long tail keywords are definitely included in these contents, that the website creates content in a style and intelligibility suitable for the audience it aims to address.
Finally, let’s talk about the “Google Eat Policy”. Features such as determining what kind of content the readers give priority to when creating quality content, making a detailed analysis of how you can encourage users to consume this content correctly if you provide incentives for a consumption through your site, and providing conditions suitable for these priorities in your content will enable your site to comply with this principle of Google. On the other hand, linking to sites with “gov”, “edu” extensions as URLs will help you meet the EAT criteria. Thus, 2021 SEO innovations criteria will be achieved naturally.